About Us

 We  are a GTA based grass-roots volunteer organization that provides  self-care services to women facing challenges such as homelessness,  poverty, abuse, mental health and/or addiction issues.

 Servicing  women as a stylist and hearing their varied stories over my 20 years in  the hair industry made me come to realize that regardless of the strata  of society, ethnic background, or family situation, many of our lives  have been touched by various forms of abuse and addiction. This inspired  me to find a way to use my skills to help women in need.


Working  in the beauty and wellness profession, I understand how the treatments  we offer everyday; such as hair styling, manicures and make-up  applications, improve how our clients feel about themselves and offer a  break to their hectic schedules. For women who rarely, if ever, have the  opportunity to be taken care of and enjoy some time just for  themselves, these treatments can have a profound impact on their self  esteem. As a result I established “Look at Me Now” in June 2002, a  Toronto-wide event held annually on International Women’s Day. Since  then we have also visited many shelters and drop-in centres in the GTA.


With  the tremendous support from salons, make-up artists, and esthetics  professionals and numerous sponsors and coordinators we are able to  offer services to women across the city who are currently living in  shelters and deserve a day to look and feel beautiful and deserving.


Our  objectives are simple, to give women living in shelters a day or  evening for themselves in an inviting and fun environment and offer them  the dignity and self-confidence they deserve.  

Volunteer Now!